External Communications
I specialize in using a broad range of media to engage diverse audiences. My work includes high-impact outreach through community organization roadshow planning, public access television interviews, press releases, and magazine publications. With a focus on clear, compelling messaging, I ensure that key initiatives reach the right stakeholders, whether through traditional media or direct community engagement. By combining storytelling with strategic planning, I maximize visibility and impact across multiple platforms.
RECENT EXAMPLES
Emergency Dept Modernization Comms Plan
Franklin’s Emergency Department (ED) modernization will reshape the hospital to meet growing community needs with a larger space, vertical triage, and dedicated behavioral health areas. Our communications strategy—using signage, roadshows, and social media—keeps patients, visitors, and stakeholders informed about benefits, disruptions, and our commitment to quality care throughout the project.
Critical Access Hospital Road Show Presentation
When Franklin Hospital made this decision, we understood the community would have concerns about its impact on their healthcare. To foster transparency and open dialogue, I coordinated a series of community meetings with our president, ensuring she was well-prepared with key talking points, a comprehensive presentation, and a detailed FAQ to support our external communications strategy.